National Investor Relations Institute
Investment in knowledge
NIRI first came to us with a need to expand its membership base. Its goal was to increase dues-paying members and to then leverage those members by providing them with valuable information, compelling them to attend conferences and events, etc. The primary challenge was that the work had to be done cost-effectively while at the same time allowing for consistent marketing efforts.
Email & Event Marketing
Using NIRI’s existing brand elements as a starting point, we designed an email marketing campaign that included utilizing highly-tarted individuals and promoted special incentives for joining the association. We then developed print versions of marketing sheets to be sent out electronically to keep distribution costs to a minimum.
