NACHA: The Electronic Payments Association
New direction
NACHA was embarking on a new membership model. The new model was likely going to cause some confusion and skepticism. They asked us to help them with the transition. We developed surveys, conducted interviews, and researched competitive organizations, resulting in a final report and plan for how to proceed. Included in this plan was the creation of a new name for the membership model along with a new logo identity and tagline, after which we developed various marketing collateral, including brochures, conference material, an interactive presentation, and email notices.
Branding
We have developed multiple logo identities for NACHA, including most notably the brand identity for their new membership model and a logo identity for their signature PAYMENTS conference.
Marketing Collateral
We designed several pieces to help market NACHA as an organization, its new Payments Innovation Alliance, its annual conference, etc.
Tradeshow Exhibit Design & Signage
Vizual designed several environmental pieces for NACHA, including its tradeshow exhibit, booth displays, and popup banners.
