InFirst Federal Credit Union
A new start
Since 1935, the credit union had used the same name and logo identity. Given the change in climate for credit unions and their increasing influence in the community by offering personal and commercial financial solutions, it was time for a change. We developed a new name and logo identity for the credit union along with a compelling tagline and all-new marketing and sales collateral, including refinements to their mobile-responsive website, sales sheets, a member benefit brochure, a branding guidelines doc, etc.
Logo Identity & Branding
Along with the website refresh, InFirst also needed new marketing collateral, starting with its stationery package.
Website Design
InFirst’s website used the old name and brand elements, so its user interface needed a refresh. We designed new user interfaces for their site’s home page, secondary-level pages, and tertiary-level pages using the new brand elements (primary and secondary colors, fonts, etc.) to help ensure brand consistency.
Marketing Collateral
We also designed a branding guidelines document, marketing posters, brochures, sales flyers, presentations, etc.
Presentation
