Insights, News & Trends

Here is some valuable information about marketing trends, strategies, and tactics, along with industry news and events as well as all things Vizual.

Talking with Techs

June 02 / 2009

Twin Tech IV Sponsorship

Took place May 28, 2009
The most recent installment of the Twin Tech events, Twin Tech IV, was held on May 28 in Washington, DC. The event brought together about 1,500 of the Capital Region’s emerging tech stars and veteran entrepreneurs. Vizual was a proud Silver sponsor of the event.

Breakfast with Experts: From Acorn to Oak
Proven Strategies for Growing Your Technology Firm

June 11, 2009 – 8-10am

For most young technology firms (and those in other industries as well), offering a quality product or service is the price of admission—but how do you go from there to establishing yourself as a company with staying power? In this engaging, candid session, you’ll meet local tech entrepreneur Stefan Midford, president, and CEO of South49 Solutions. Mr. Midford will share how he used a balanced combination of strategic planning, branding, marketing and PR to bootstrap his small start-up and its flagship workforce management solution, Natural Insight, into national prominence (and in the process, attracting $1.2 million in Series A financing).

Sharing the stage will be two individuals who are playing key roles in the company’s success: Jeff Lupisella, principal of the branding firm Vizual, whom Mr. Midford hired to overhaul and refine his company’s branding and communication arsenal, and Rich Moore, president of a consulting practice that works with emerging growth companies and providers of SaaS solutions, who recently joined the company’s Board of Advisors. This event is sponsored by The Center for Innovative Technology and is a must for any emerging firm looking for breakthrough insights and strategic tips.

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