Herndon, Virginia, June 28, 2007 – The Real Estate Roundtable, a national association representing large real estate brokerage organizations, has hired the branding and strategic communications firm Vizual to create its 2007 annual report to members and other stakeholders.
Coming at an especially sensitive time in the real estate industry, development of the report had to occur on an expedited schedule. “Despite the time pressure to design and produce the report in only six weeks,” explains Jeff Lupisella, principal at Vizual, “our end product had to be a quality communication product that would stand up to scrutiny by its member organizations and national media.”
Despite the compressed schedule, the well-established communication firm helped its new client accomplish its goal, according to Roundtable representative Xenia Jowyk. “The staff at Vizual really came through with a great piece for us,” notes Jowyk. “They were patient, responsive and calm throughout the process, and it was great working with them.”
For ways to improve your organization’s image and marketability, contact Samantha Lentz, Director of Business Development, or Jeff Lupisella, Principal, at 703.437.8018. Or, please visit our website at vizual.com/ and sign up for our quarterly e-newsletter, Glimpse.
About The Real Estate Roundtable
Real Estate Roundtable (rer.org) brings together leaders of the nation’s top real estate ownership, development, lending and management firms with major trade associations to jointly address key national policy issues. By identifying, analyzing and coordinating policy positions, the Roundtable’s members speak with a clearer and more consistent voice to government officials and the public.
About Vizual
Vizual, Inc. is an integrated marketing services firm that specializes in branding. Since 1994, Vizual has established an outstanding reputation for providing award-winning services, results-oriented strategic consultation, and exceptional client service. To find out more about how Vizual may be able to help your organization, visit vizual.com or call 703-437-8018.
Media Contact: Jeffrey A. Lupisella, 703-437-8018