Herndon, Virginia, November 6, 2007 – Vizual, a branding communications firm, was among the firms spotlighted by the Association of Marketing and Communication Professionals (AMCP) in its 2007 MarCom Awards competition.
In conjunction with the public relations firm Smith & Harroff (S&H), Vizual won AMCP’s Gold Award for an advertisement created for the Nuclear Energy Institute. “We’re very gratified to receive this award,” notes Jeff Lupisella, principal at Vizual. “We enjoyed the opportunity to work with Smith & Harroff and NEI, and it was truly remarkable how well our three organizations worked together. I’m especially appreciative of S&H for bringing us in on the team.”
Vizual designed four approaches for the advertisement that were market-tested nationally. All of the designs did well, but two in particular tested higher than the others. Smith & Harroff asked the firm to prepare the top-testing design in multiple formats for placement in a wide variety of publications. Vizual designers also created a variety of Flash® versions of the print ad for use in an online advertising campaign.
For ways to improve your organization’s image and marketability, contact Samantha Lentz, Director of Business Development, or Jeff Lupisella, Principal, at 703.437.8018. Or, please visit our website at vizual.com/ and sign up for our quarterly e-newsletter, Glimpse.
About Smith & Harroff
Smith & Harroff (smithharroff.com), founded in 1973, is one of the most highly regarded public relations firms in the country, specializing in strategic communications counseling, corporate public affairs and issue advertising.
About Vizual
Vizual, Inc. is an integrated marketing services firm that specializes in branding. Since 1994, Vizual has established an outstanding reputation for providing award-winning services, results-oriented strategic consultation, and exceptional client service. To find out more about how Vizual may be able to help your organization, visit vizual.com or call 703-437-8018.
Media Contact: Jeffrey A. Lupisella, 703-437-8018