The Real Estate Roundtable helps leaders of the nation’s commercial real estate firms and real estate trade associations jointly address national policy issues relating to real estate and the overall economy.
What are the three most important things about developing communication tools for an association of commercial real estate professionals? For us, the answer was keeping focused on the target audience and their interests, preconceptions, and values. All of our design decisions flowed from that understanding — from annual reports and policy documents to collateral prepared especially for meetings and conventions.
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