NEI develops policy on key legislative and regulatory issues affecting the industry and serves as a unified industry voice before the U.S. Congress, executive branch agencies, and federal regulators, as well as international organizations and venues. NEI also provides accurate and timely information on the nuclear industry to members, policymakers, the news media, and the public.
One of the nation’s most highly regarded PR firms, Smith & Harroff, commissioned Vizual to create a series of ad campaigns on behalf of one of its most, well, powerful clients, the Nuclear Energy Institute. In response, we’ve created several over many years, including campaigns specifically for audiences at the Democratic and Republican national conventions. For even more oomph, they also asked us to support the print campaigns with online versions using Flash®. Most recently, we designed a comprehensive campaign to include print ads, online ads, and a microsite for NEI’s 2014-15 advertising.
Each year, a component of the ad campaign includes print advertising. We design and develop the ads and coordinate submission of all artwork to the various publications during the year.
In addition to the print advertisements, we developed several online advertisements as well, which included static ads, HTML 5 ads, and polling ads. The ads were placed on prominent online websites such as the Wall Street Journal, Politico, etc.
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