InFirst Federal Credit Union, headquartered in Alexandria, VA, is a member-owned cooperative, providing financial solutions to many active and retired federal employees and their families, as well as anyone who lives, works, worships or attends school in King George, VA.
Since 1935, the credit union had used the same name and logo identity. Given the change in climate for credit unions and their increasing influence in the community by offering personal and commercial financial solutions, it was time for a change. We developed a new name and logo identity for the credit union along with a compelling tagline and all-new marketing and sales collateral, including refinements to their mobile-responsive website, sales sheets, a member benefit brochure, a branding guidelines doc, etc.
InFirst’s website used the old name and brand elements, so its user interface needed a refresh. We designed new user interfaces for their site’s home page, secondary-level pages, and tertiary-level pages using the new brand elements (primary and secondary colors, fonts, etc.) to help ensure brand consistency. Visit the website >>
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