BSI is the business standards company that helps organizations all over the world make excellence a habit. For more than a century, they have been challenging mediocrity and complacency to help embed excellence into the way people and products work by showing businesses how to improve performance, reduce risk, and achieve sustainable growth.
When this global developer of manufacturing standards needed to increase the impact of its marketing communication pieces, it turned to Vizual. In addition to designing event invitations and capabilities pieces, we created e-newsletters and upgraded various pieces of collateral. And, because BSI is based in the UK, we also adapted material for European audiences and adjusted both their European and U.S. branding guidelines to help ensure brand consistency.
To promote BSI’s forums and products/services, we designed several email newsletters using dramatic imagery and layouts to conform to existing branding guidelines.
We also supported BSI by creating several marketing and sales materials, including product/service brochures and direct mail pieces.
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