Eye opening insights, news & trends on all things Vizual.

tag : marketing

Vizual Wins CUNA Diamond Award

by Vizual

Vizual, Inc., a Northern Virginia branding communications firm, was recently honored with a Diamond (or Category’s Best) Award, which recognizes outstanding marketing and business development achievements in the credit union industry, for their work with InFirst Federal Credit Union (InFirst FCU), headquartered in Alexandria, VA. The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development... >>

Branding communications firm adds public relations services to expand business offerings and meet clients’ needs Herndon, Virginia, June 16, 2010 – Vizual, Inc., a Northern Virginia branding communications firm, today announced the expansion of their service offerings with the addition of public relations. This new service provides clients with a “one-stop” all-encompassing communications firm for all of their marketing, branding, advertising, and public relations needs to increase brand awareness and gain market share... >>

Every day another blog comes out discussing the role public relations plays with brand management and how it integrates with marketing and branding strategies. The truth is, they have always been integrated, but some organizations are better integrating them than others. To be successful, the marketing, branding and public relations strategies need to be fully in sync. One of the first questions I was asked when applying at a major public relations agency was to define the difference between marketing, branding and public relations. At the... >>

Recently, I had the pleasure of being a panelist at ThinkBusiness Media’s Ready, Set… Grow! breakfast event. The subject was email marketing and it was a packed house. There seems to be great interest about getting started using email marketing and how to use it effectively. Successful marketing involves a comprehensive, systematic approach. The most effective marketing strategy involves targeting your audience/s well, crafting relevant messages to their needs and interests, and engaging in ongoing and consistent two-way communications... >>

A Must Attend Breakfast Event!

by Vizual

Friday, February 26th 7:30 – 9:30 am INOX Restaurant, 1800 Tysons Blvd. Suite 70, Tysons Corner, VA 22102 Full Breakfast Included – Complimentary Valet Parking Optimize Your Email Marketing Efforts! Learn the best strategies from our panel of successful, award-winning e-mail experts. You will leave knowing how to conduct successful email campaigns to achieve your business goals. This includes how to write creative e-mail copy, acquire subscribers and manage your list, utilize strategic development techniques, integrate your... >>

Herndon, Virginia, April 2, 2009 – Spriggs & Hollingsworth, one of the nation’s most respected law firms, has partnered with the Northern Virginia branding firm Vizual to promote a one-of-a-kind seminar on the rapidly evolving world of government contracting and procurement. The invitation-only event, entitled “The New Procurement Landscape: Contracting under Obama’s Procurement Initiatives,” is scheduled for May 14, 2009 at the law firm’s offices in downtown Washington, DC. In addition to presentations on proposed changes that could... >>

Herndon, Virginia, April 25, 2008 – One of Northern Virginia’s leading branding and strategy firms, Vizual, has begun working with a new client, Ahma, Inc. The company has hired Vizual to help them improve their brand identity and marketing presence. Located in Frederick, MD, Ahma is a successful medical billing company that has grown to include 60 employees since it opened its doors in 1995. Having reached its current size and market share, the organization’s owners are determined to take their operation to the next level. To compete... >>

Herndon, Virginia, April 4, 2008 – Vizual, one of Northern Virginia’s leading branding and strategy firms, has been hired to create a specialized array of marketing materials for nGen Media Systems, a high-end provider of residential and commercial audiovisual and automation solutions. Located in McLean, Virginia, nGen Media Systems serves a select market with customized design, integration and installation of home and business entertainment, security, automation, networking and related technology. The company realized it needed... >>

Herndon, Virginia, September 4, 2007 – Vizual, a branding communications firm, was among the winners in a design competition held by Graphic Design USA. The competition, which attracts thousands of entries from firms across the country, recognized the Northern Virginia firm for seven winning entries, including logo/identity development and stationery, multimedia and marketing collateral design. According to Jeff Lupisella, principal at Vizual, winning the awards is a gratifying achievement for his 13-year-old firm. “We’ve really enjoyed... >>

Herndon, Virginia, January 17, 2007 – Vizual has just been contracted by Truth Technologies, Inc. (TTI) to develop a new brand identity for the firm. Before embarking on the projects, the strategic branding firm has been asked to evaluate TTI’s existing brand by performing a branding audit. During the audit, Vizual will interview key company personnel, review existing marketing materials, and produce a recommendations report for improving the firm’s overall brand... >>

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