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tag : entrepreneurship

Firm Principal Speaks to MBA Students

by Vizual

Herndon, Virginia, November 21, 2009 – University of Maryland at College Park alum, proud Terp, and Vizual firm principal, Jeffrey A. Lupisella, had an opportunity to speak with MBA students about branding and entrepreneurship at the Robert H. Smith School of Business. The class, taught by Associate Professor of Marketing Dr. Rebecca Hamilton, is currently studying how to manage brand equity over time. The talk consisted of an initial presentation followed by a question and answer period... >>

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