Press Release
Media Contact: Jeff Lupisella, 703.437.8018 x225
Firm Principal Speaks to MBA Students
Herndon, Virginia, November 21, 2009 -
University of Maryland at College Park alum, proud Terp,
and Vizual firm principal, Jeffrey A. Lupisella, had an
opportunity to speak with MBA students about branding and
entrepreneurship at the Robert
H. Smith School of Business. The class, taught
by Associate Professor of Marketing Dr.
Rebecca Hamilton,
is currently studying how to manage brand equity over time.
The talk consisted of an initial presentation followed
by a question and answer period.
Jeff writes, "It's always fun to journey back to my roots
and to help out an institution that prepared me so well
for my career in branding communications and business.
The students were attentive and asked great questions and
it was a pleasure presenting my thoughts about branding
and entrepreneurship. I thank Professor Hamilton for asking
me to speak to her class. It was definitely a positive
experience for all of us and I look forward to doing it
again sometime soon."
Have a branding, messaging or design challenge? We can help—just call us at 703.437.8018.
