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Eye opening insights, news & trends on all things Vizual.

Glimpse

If you’re wondering why your website indicates it’s “Not Secure,” there’s an important reason why that everyone should know. With the increasing number of hacks happening, major web browsers like Google Chrome and Mozilla Firefox are making changes to protect their users. This is the good news, but it also means you may need to update your website.... >>
Vizual, Inc., an integrated creative services firm, was awarded eight 2016 Hermes Creative Awards that honor excellence in marketing, design, and communications. Included in the winning projects are two platinum winners, three gold winners and three honorable mentions. The receipt of a platinum or gold award is an incredible achievement that is symbolized by a stunning statuette of Hermes, the ancient Greek Messenger. ... >>

Vizual Wins CUNA Diamond Award

by Vizual

Mar 24, 2016

Vizual, Inc., a Northern Virginia branding communications firm, was recently honored with a Diamond (or Category’s Best) Award, which recognizes outstanding marketing and business development achievements in the credit union industry, for their work with InFirst Federal Credit Union (InFirst FCU), headquartered in Alexandria, VA. The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development... >>

Brand Betrayal: Lance Armstrong

by Vizual

Oct 31, 2013

I used to be a big Lance Armstrong fan. I never met him, but I loved his story and greatly admired his tenacity, mental toughness, physical strength, and courage. His battle against cancer was inspiring and legendary. This article isn’t meant as an indictment on his accomplishments. Nor am I passing judgment on him. I don’t know if he’s done what many have claimed he has. I can only surmise that his decision to give up fighting the doping allegations leveled against him and the International Cycling Union’s decision to strip him of his... >>
I used to be a big Lance Armstrong fan. I never met him, but I loved his story and greatly admired his tenacity, mental toughness, physical strength, and courage. His battle against cancer was inspiring and legendary. This article isn’t meant as an indictment on his accomplishments. Nor am I passing judgment on him. I don’t know if he’s done what many have claimed he has. I can only surmise that his decision to give up fighting the doping allegations leveled against him and the International Cycling Union’s decision to strip him of his... >>

Vizual Wins 13 GDUSA Awards

by Vizual

Oct 09, 2012

Vizual, Inc., a Northern Virginia branding communications firm, was awarded 13 Graphic Design USA (GDUSA) American Graphic Design Awards. The American Graphic Design Awards is an annual contest that honors excellence in the graphic design community. Of the 8,000+ entries GDUSA received for their four decade old flagship competition, only 15% received an Awards Certificate of Excellence... >>

The Branding Pyramid

by Vizual

Apr 18, 2012

One of the many reasons why I love branding and working with our clients is that we get to know a lot of people in a lot of different industries. We spend a lot of time learning intimately about their products and services to help serve them well. And, we enjoy helping them understand what we do as a firm and, more importantly to them, how branding can serve their organizations... >>
Is the press release dead? Should we still be writing and releasing them to announce company news? Ad Age recently posted a column on the life of a press release and shortly after in the same week multiple responses were issued. So is it really dead or does it need to evolve and adapt to the digital world we’re continuing to move into? If it is dead, what replaces it — blogs? Press releases are how public relations professionals announce their client’s news to the media and are an easy way for companies to post the information on their... >>
Is the press release dead? Should we still be writing and releasing them to announce company news? Ad Age recently posted a column on the life of a press release and shortly after in the same week multiple responses were issued. So is it really dead or does it need to evolve and adapt to the digital world we’re continuing to move into? If it is dead, what replaces it — blogs? Press releases are how public relations professionals announce their client’s news to the media and are an easy way for companies to post the information on their... >>
Every day another blog comes out discussing the role public relations plays with brand management and how it integrates with marketing and branding strategies. The truth is, they have always been integrated, but some organizations are better integrating them than others. To be successful, the marketing, branding and public relations strategies need to be fully in sync. One of the first questions I was asked when applying at a major public relations agency was to define the difference between marketing, branding and public relations. At the... >>
Every day another blog comes out discussing the role public relations plays with brand management and how it integrates with marketing and branding strategies. The truth is, they have always been integrated, but some organizations are better integrating them than others. To be successful, the marketing, branding and public relations strategies need to be fully in sync. One of the first questions I was asked when applying at a major public relations agency was to define the difference between marketing, branding and public relations. At the... >>
Recently, I had the pleasure of being a panelist at ThinkBusiness Media’s Ready, Set… Grow! breakfast event. The subject was email marketing and it was a packed house. There seems to be great interest about getting started using email marketing and how to use it effectively. Successful marketing involves a comprehensive, systematic approach. The most effective marketing strategy involves targeting your audience/s well, crafting relevant messages to their needs and interests, and engaging in ongoing and consistent two-way communications... >>
Recently, I had the pleasure of being a panelist at ThinkBusiness Media’s Ready, Set… Grow! breakfast event. The subject was email marketing and it was a packed house. There seems to be great interest about getting started using email marketing and how to use it effectively. Successful marketing involves a comprehensive, systematic approach. The most effective marketing strategy involves targeting your audience/s well, crafting relevant messages to their needs and interests, and engaging in ongoing and consistent two-way communications... >>
According to an interesting comparison published by CNN Money, the Great Depression was much worse than what we’re all going through now. Whether or not you concur with that assessment, have you thought about ways to thrive, not merely survive, during these tough economic times? Here are a few ideas: Speak to your primary audiences and refine your message Assuming you’ve done the difficult work of determining your primary audiences’ needs, it’s more critical than ever to make sure your messaging is compelling, consistent, and... >>
According to an interesting comparison published by CNN Money, the Great Depression was much worse than what we’re all going through now. Whether or not you concur with that assessment, have you thought about ways to thrive, not merely survive, during these tough economic times? Here are a few ideas: Speak to your primary audiences and refine your message Assuming you’ve done the difficult work of determining your primary audiences’ needs, it’s more critical than ever to make sure your messaging is compelling, consistent, and... >>
testimonials for Glimpse email

You do us (Italian Americans) PROUD. Congratulations both on receiving this award AND on doing so with integrity, style and talent.

D.D., Order Sons of Italy in America

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Call 703.437.8018 or
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