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Vizual Puts Client on Center Stage

by Vizual

Herndon, Virginia, June 23, 2009 – In early June, we worked with branding client Stefan Midford, president and CEO of Natural Insight, to conceive and position a unique educational event. Midford headlined a panel discussion entitled, “From Acorn to Oak: Proven Strategies for Growing Your Technology Firm,” organized by the Center for Innovative Technology and graciously hosted by Teqcorner in McLean, Va. Speaking to a packed house of 85 Washington-area entrepreneurs, Midford shared how he combined strategic planning, branding, marketing and PR to bootstrap his small start-up into national prominence and attract $1.2 million in Series A financing.

Sharing the stage were two individuals who have played key roles in Natural Insight’s success: our own Jeff Lupisella, who discussed the strategy and process of overhauling the company’s branding and communication materials, and Rich Moore, president of a consulting practice that works with emerging providers of SaaS solutions, who recently joined Natural Insight’s Board of Advisors. Demand for the event was so great that registration was closed a week beforehand, with 50 people on the wait list.

About Vizual:
Vizual, Inc. is an award-winning branding communications firm that specializes in strategy, branding, marketing and design. Since 1994, Vizual has established an outstanding reputation for providing award-winning services, results-oriented strategic consultation, and exceptional client service. To find out more about how Vizual may be able to help your organization, visit or call 703-437-8018.

Media Contact: Jeff Lupisella, 703.437.8018 x225

You do us (Italian Americans) PROUD. Congratulations both on receiving this award AND on doing so with integrity, style and talent.

D.D., Order Sons of Italy in America

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