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Vizual Puts Client on Center Stage

by Vizual

Herndon, Virginia, June 23, 2009 – In early June, we worked with branding client Stefan Midford, president and CEO of Natural Insight, to conceive and position a unique educational event. Midford headlined a panel discussion entitled, “From Acorn to Oak: Proven Strategies for Growing Your Technology Firm,” organized by the Center for Innovative Technology and graciously hosted by Teqcorner in McLean, Va. Speaking to a packed house of 85 Washington-area entrepreneurs, Midford shared how he combined strategic planning, branding, marketing and PR to bootstrap his small start-up into national prominence and attract $1.2 million in Series A financing.

Sharing the stage were two individuals who have played key roles in Natural Insight’s success: our own Jeff Lupisella, who discussed the strategy and process of overhauling the company’s branding and communication materials, and Rich Moore, president of a consulting practice that works with emerging providers of SaaS solutions, who recently joined Natural Insight’s Board of Advisors. Demand for the event was so great that registration was closed a week beforehand, with 50 people on the wait list.

About Vizual:
Vizual, Inc. is an award-winning branding communications firm that specializes in strategy, branding, marketing, design, and web. Since 1994, Vizual has established an outstanding reputation for providing award-winning services, results-oriented strategic consultation, and exceptional client service. To find out more about how Vizual may be able to help your organization, visit or call 703.437.8018.

Media Contact: Jeff Lupisella, 703.437.8018

We have received a ton of positive comments on the website. Thanks for your help. Everyone in the office is very pleased with how it turned out.

L.S., National Petrochemical & Refiners Association

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