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Website redesign is the third for branding firm in the 11 years of working together

Herndon, Virginia, May 12, 2010Vizual, Inc., a Northern Virginia branding communications firm, recently launched a new website for the Order Sons of Italy in America (OSIA). The new site represents a major step forward for the organization by enhancing its ability to serve its members, solicit online donations, and communicate to the press, government representatives, and the general public.

The newly redesigned site gives the organization a modern look while keeping the old world feel members are used to seeing. Visitors to the site have the option to purchase memberships allowing them to access the password-protected member’s only area. Members have the ability to receive updates, access premium content, and participate in discussion boards among other privileges. OSIA and Vizual first started working together back in 1999 when Vizual was hired to design, develop, host, and maintain the website. The two organizations have been working together ever since.

Vizual incorporated advanced development techniques, including cascading style sheets (CSS), sophisticated back-end databases, encryption certificates to protect transfer of data, search engine optimization (SEO), and custom analytics to track and gain insight on visitor activity and interests.

“The Order Sons of Italy in America values our relationship with Vizual, Inc. They are a valuable partner providing us with excellent service, including strategic online communications planning and ongoing maintenance of our website,” Phillip R. Piccigallo, PhD, national executive director and CEO said. “In today’s online world, it is essential to have a website that attracts, engages and interacts with visitors, members, and potential members. Vizual helps us stay on the forefront with our website.”

“It is an honor to be working with an organization as prominent as OSIA for all of these years,” said Jeffrey A. Lupisella, Principal of Vizual, Inc. “As the world moves further down the digital path, we are excited OSIA continues to put their trust and faith in us with their website and we look forward to continuing our relationship with them.”

To begin your journey in Italian-American culture and history, visit

About Order Sons of Italy in America (OSIA)
Founded in 1905, OSIA is the largest and oldest national organization of men and women who represent the estimated 26 million Americans of Italian heritage. The organization is dedicated to promoting the Italian culture, traditions, language, the legacy of its ancestors, and their contributions to the U.S. and the world. To find out more about OSIA, visit

About Vizual:
Vizual, Inc. is an award-winning branding communications firm that specializes in strategy, branding, marketing, design, and web. Since 1994, Vizual has established an outstanding reputation for providing award-winning services, results-oriented strategic consultation, and exceptional client service. To find out more about how Vizual may be able to help your organization, visit or call 703.437.8018.

Media Contact: Jeff Lupisella, 703.437.8018

We have worked with Vizual to rebrand our organization. Thanks to them, we now have a fresh, attractive logo, stationery package, and various marketing pieces.

J. K., Council for Opportunity in Education

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