blog

Eye opening insights, news & trends on all things Vizual.

Blog Banner

blog-graphic

Want to stay current with branding and marketing strategies, tactics, and trends? Sign up to receive Glimpse, our quarterly e-newsletter, by entering your email address:






Form






A Must Attend Breakfast Event!

by Vizual

Feb 18, 2010

Friday, February 26th 7:30 – 9:30 am INOX Restaurant, 1800 Tysons Blvd. Suite 70, Tysons Corner, VA 22102 Full Breakfast Included – Complimentary Valet Parking Optimize Your Email Marketing Efforts! Learn the best strategies from our panel of successful, award-winning e-mail experts. You will leave knowing how to conduct successful email campaigns to achieve your business goals. This includes how to write creative e-mail copy, acquire subscribers and manage your list, utilize strategic development techniques, integrate your... >>
According to an interesting comparison published by CNN Money, the Great Depression was much worse than what we’re all going through now. Whether or not you concur with that assessment, have you thought about ways to thrive, not merely survive, during these tough economic times? Here are a few ideas: Speak to your primary audiences and refine your message Assuming you’ve done the difficult work of determining your primary audiences’ needs, it’s more critical than ever to make sure your messaging is compelling, consistent, and... >>
According to an interesting comparison published by CNN Money, the Great Depression was much worse than what we’re all going through now. Whether or not you concur with that assessment, have you thought about ways to thrive, not merely survive, during these tough economic times? Here are a few ideas: Speak to your primary audiences and refine your message Assuming you’ve done the difficult work of determining your primary audiences’ needs, it’s more critical than ever to make sure your messaging is compelling, consistent, and... >>

Firm Principal Speaks to MBA Students

by Vizual

Nov 21, 2009

Herndon, Virginia, November 21, 2009 – University of Maryland at College Park alum, proud Terp, and Vizual firm principal, Jeffrey A. Lupisella, had an opportunity to speak with MBA students about branding and entrepreneurship at the Robert H. Smith School of Business. The class, taught by Associate Professor of Marketing Dr. Rebecca Hamilton, is currently studying how to manage brand equity over time. The talk consisted of an initial presentation followed by a question and answer period... >>
Herndon, Virginia, November 4, 2009 – Northern Virginia branding firm Vizual has just received ten more awards for its branding work for a wide variety of organizations, including a technology firm, an educational association, an accounting firm, and a law firm among others. The national competition, The American Graphic Design Awards, has been around for more than four decades. According to the award letter received by Vizual, “…this year saw more than 8,000 entries. Of these, a highly selective 15 percent are recognized with an Awards... >>
Welcome to the third article in our “Why Branding Matters” series. In the first two articles, we explored what branding is and why it matters and what positioning power can mean to your organization. In this article, we discuss how branding can add real value to your organization. There are many definitions of a ‘brand.’ But as I mentioned in earlier article, our definition of the word is “an individual’s experiential perception of every aspect of an entity, a product, a service, or a person, evoking an emotional response.” Regardless... >>
Welcome to the third article in our “Why Branding Matters” series. In the first two articles, we explored what branding is and why it matters and what positioning power can mean to your organization. In this article, we discuss how branding can add real value to your organization. There are many definitions of a ‘brand.’ But as I mentioned in earlier article, our definition of the word is “an individual’s experiential perception of every aspect of an entity, a product, a service, or a person, evoking an emotional response.” Regardless... >>
Paula Testimonial

I just wanted to say thanks again for all of your quick help with the website. The conference (our deadline) was a big success.

B.W., Pixia Corp.

What can we help you with?

Call 703.437.8018 or
email letstalk@vizual.com.