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According to an interesting comparison published by CNN Money, the Great Depression was much worse than what we’re all going through now. Whether or not you concur with that assessment, have you thought about ways to thrive, not merely survive, during these tough economic times? Here are a few ideas: Speak to your primary audiences and refine your message Assuming you’ve done the difficult work of determining your primary audiences’ needs, it’s more critical than ever to make sure your messaging is compelling, consistent, and... >>
According to an interesting comparison published by CNN Money, the Great Depression was much worse than what we’re all going through now. Whether or not you concur with that assessment, have you thought about ways to thrive, not merely survive, during these tough economic times? Here are a few ideas: Speak to your primary audiences and refine your message Assuming you’ve done the difficult work of determining your primary audiences’ needs, it’s more critical than ever to make sure your messaging is compelling, consistent, and... >>

Firm Principal Speaks to MBA Students

by Vizual

Nov 21, 2009

Herndon, Virginia, November 21, 2009 – University of Maryland at College Park alum, proud Terp, and Vizual firm principal, Jeffrey A. Lupisella, had an opportunity to speak with MBA students about branding and entrepreneurship at the Robert H. Smith School of Business. The class, taught by Associate Professor of Marketing Dr. Rebecca Hamilton, is currently studying how to manage brand equity over time. The talk consisted of an initial presentation followed by a question and answer period... >>
Herndon, Virginia, November 4, 2009 – Northern Virginia branding firm Vizual has just received ten more awards for its branding work for a wide variety of organizations, including a technology firm, an educational association, an accounting firm, and a law firm among others. The national competition, The American Graphic Design Awards, has been around for more than four decades. According to the award letter received by Vizual, “…this year saw more than 8,000 entries. Of these, a highly selective 15 percent are recognized with an Awards... >>
Welcome to the third article in our “Why Branding Matters” series. In the first two articles, we explored what branding is and why it matters and what positioning power can mean to your organization. In this article, we discuss how branding can add real value to your organization. There are many definitions of a ‘brand.’ But as I mentioned in earlier article, our definition of the word is “an individual’s experiential perception of every aspect of an entity, a product, a service, or a person, evoking an emotional response.” Regardless... >>
Welcome to the third article in our “Why Branding Matters” series. In the first two articles, we explored what branding is and why it matters and what positioning power can mean to your organization. In this article, we discuss how branding can add real value to your organization. There are many definitions of a ‘brand.’ But as I mentioned in earlier article, our definition of the word is “an individual’s experiential perception of every aspect of an entity, a product, a service, or a person, evoking an emotional response.” Regardless... >>
Could it Be the 15 Candles on its Birthday Cake? Herndon, Virginia, August 18, 2009 – This fall, the Northern Virginia branding firm Vizual will officially mark its 15th year in business. More importantly, the firm has an expanding clientele, new projects in the wings and plans to unveil a bold new brand for itself over the next few months. The national economy may remain somewhat sluggish and uncertain, but at Vizual, business continues to thrive, thanks to a combination of quality work, dedicated client service and the steady... >>
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